5 Characteristics of Effective WordPress Themes – Part 2

(For part 1, please click here)

Keep in mind that the reason of your website is to Provide timely, appropriate content to your website visitors, Any theme that preserves or boosts the reader experience is beneficial, any theme that subtracts from the experience is undesirable.

Anyone can start a blog today! 

 

4) SEO – Search Engine Optimization

We can say a lot about search engine optimization, yet when all is said and done, if you have articles or blog posts worthy of reading sooner or later you'll get the ratings you deserve. That doesn't imply that you don't require SEO; it simply indicates that as far as optimization is concerned all you really will need to do is to be completely sure:

(a) Your tags have the right format, with the name of the article 1st followed by the name of the website – some themes can do this instantly without the need of changes to the code or use of a plugin

(b) All your weblog posts titles use the H1 tag, with the primary key phrases used as an alternative  to non-descriptive words and phrases for superior SEO value

(b) Your theme contains clean source codes, and ideally all formatting is connected to an external CSS file which you can edit individually

5) Plug-And-Play User-Friendliness 

Can the theme be mounted effortlessly on an existing web site without any problem? Can the exact same theme be utilized and tailored quickly on your other blogs? These are some additional things you may want to consider when theme-shopping, especially if every minute of downtime on your weblog could possibly mean lost product sales.

While it's difficult to make comparisons because of the huge volume of free and paid themes readily available, it's still a fantastic idea to have a test site. Look at any theme you plan on having, and make sure your test site is also equipped with all the plugins and widgets utilized on your real website. The final point you want is for your site visitors  to begin observing odd error messages on your blog site.

When all is said and done, a theme is merely a theme. It's always a great idea to outsource the job and focus much more on your visitors.

My Drama With WordPress Themes

It all started in the late 90s I wanted to put some news on my website. A diary. A list of upcoming events. I started with simple HTML. A page with sections for each position. Simple.

Then I heard of blogs and blogs. Be smart, took WordPress, the most popular software. How clever, I thought. If the WYSIWYG editor that is, anyone can put up a website. Very democratic. And I soon learned how to install themes. It wasn’t difficult at all, like this video shows.

Installing WP Themes is a breeze!

This encouraged me to publish my outermost thoughts; in politics, in London, and personal grievances. As a webmaster, I saw appear in the Google index them. “Here we go,” I thought, “soon, my jewels extrospection belong to the ages.”

Except Google did not like my blog. I would not give much beyond the first page. Why, why, why?

Duplicate content? I started putting a single post per page.

No improvement.

I looked at what Google was indexing. Then I looked at the blog HTML code. Suddenly everything became clear.

In sum:

– WordPress was still duplicating my content, and <BR>
– I did not have proper META tags, and <BR>
– There was a lot of HTML irrelevant, and <BR>
– The provision obscured the content.

I had a quick search on Google to find tips search engine optimization. There is a plugin ‘head META description’ (http://guff.szub.net/plugins/). But I do not use that, of course not.

For some reason, he gave me the idea that a whole theme would be the ticket. I tried to modify an existing one. Better, but not perfect. Google started to index more pages, but all had the same title. They were being ignored my missives to an uncaring world.

So I got someone to do based on my criteria, which were:

– Take ‘title’ META blog post ‘title’; <BR>
– Grab a META ‘description’ ‘statements blog’; <BR>
– Put pages robots tag “noindex” without content. <BR>

But that was not enough. For best results you need to configure WordPress brutally SEO. You have to be _mean_ to it. You have to _man_ enough.

I did some research and came up with the following tips.

WARNING: They are extreme. If you already have a good ranking, made radical changes in their URLs may affect them. In my case:

– Move my blog http://www.ttblog.co.uk the Web root directory, <BR>
– MOD_REWRITING their URLs, and <BR>
– Removing a 301 redirect,

… It made my PageRank to go to 0. However, not affected indexing pages.

This was temporary, as Google saw it as a “suspicious” behavior. I had radically changed my site.

Here are the tips for real _men_, you can see in the face of death and laughter Internet:

1. Activate permalinks by going to ‘Options / Permalinks’. You may have to enable Apache MOD_REWRITE on your web account.

1a. Shorten permalinks code to just postname% variable%. Do not bother with date codes. This keeps your URLs short.

2. Point your blog in the top directory possible. http://www.ttblog.co.uk is better than http://www.ttblog.co.uk/wordpress/

Thus a typical position would be:
<BR>
http://www.ttblog.co.uk/Im-hard-as-nails-me/ <BR>
rather than <BR>
http://www.ttblog.co.uk/wordpress/2006/08/03/Im-hard-as-nails-me/ <BR>

3. Then install a theme SEO’d.

My blog posts are being indexed very well. “Site:” The Google command returns all my posts, and little else.

For my next challenge, the volume in Windows XP, and turn it into an operating system.